Atul is a first-generation entrepreneur who has spent over twenty-five years in the financial services industry and related technology services.
Today, as a founder member of SSBA, Atul is involved in every aspect of SSBA and its innovative products. From early stage ideation to finding and recruiting the top technology talent that powers SSBA’s unique product platform, he has been at the forefront of every major decision taken at SSBA.
His journey began as an office assistant at B J Shah & Co, and within two years, his honesty, integrity, and hard work brought to him an opportunity to start his own sub-broking business.
Atul believes that technology is the key driver for growth and change, and he integrated it in his business from the very beginning. With this technology focus and his unrelenting passion for the financial services industry, Atul took his brokerage business from its humble beginnings to become a full service brokerage house that services retail, HNIs and corporates. In the process he witnessed several market cycles, various technology changes, and used every opportunity to work with the brightest people in the industry.
Today Atul considers it a privilege to be working alongside like-minded people of SSBA on the two technology platforms that he thinks will revolutionize the process of income tax return filing and wealth creation.
Atul is a true-blooded Mumbaikar, and he continues to live in his most favorite city in the world with his wife, two kids, and his Labrador, Leo. When not working with technology, Atul enjoys travelling, philanthropy and long walks with Leo.